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(Form is below and remember our audits are done by real human beings who know PPC, in order to get you the most useful information)

PPC Manager

Pay Per Click or PPC, as it is often called, is one of the most popular forms of online marketing used today.  This is why it is so important to be sure you are choosing a company that really knows what they are doing.  We run into clients all the time that have spent immense amounts of money with amateurs disguising themselves as professionals or sales professionals who know nothing about PPC, only to be left with less money in the bank and very few prospects to show for it.  I’ve had to convince just about every new client that we are different and lucky for them they listened and are getting results like never before.  Take an attorney from NYC, who had worked with two previous PPC managers and both couldn’t get him results.  He was skeptical but I finally got him on board.  New York City is one of the most competitive cities and lawyer/attorney is one of the most competitive niches out there.  However, we were able to get him such good results that within 6 months he had doubled his ad spend.  There is no team out there that can compete with us!

Potential Marketing PPC Management

It’s all about your goals. Whether you want more calls, form completions or sales, we will work closely with you to design and deliver the right approach.  Our team of certified professionals will ensure that we continue to improve your campaign performance, day after day, week after week, month after month.

Every account we manage:

  • Gets regular hands on optimization – we NEVER set and forget your campaigns

  • Is stringently tested using advanced statistical analysis

  • Has remarketing campaigns (which you need to know about) as standard – because they work

Free Audit

We will offer you a free audit of your present Google Adwords campaign.  This is a real audit, conducted by actual humans.  I only say this because many companies will offer an audit but it is computer generated and therefore much less valuable.  This audit will allow us to give you the best information in terms of where we can save wasted spend and how we can improve your account.  This is always the first step!

Ad Copy

All ad copy is continually tested with 2 ads being run simultaneously for any given keyword and relevant to every keyword searched.  We will continually test ad copy for a number of the areas including those listed below:

  1. Offers

  2. Call to action

  3. Headline

  4. Emotional content vs factual

Keywords

We will focus on optimizing the keywords in the existing account.  We will implement a proper negative keyword strategy, add relevant long tail keywords and pause very broad keywords.  This will allow us to focus on driving only the most relevant traffic to your website.

Budgeting

Based on keyword research, average CPC and traffic analysis we will provide you with a picture of your search impression share and give you a picture of how much room there is to increase your budget, if desired.

Call Tracking

Phone calls from prospects are often a primary goal for a pay per click campaign.  If you are paying for ads to generate calls then it’s essential that you know how many calls you are getting and which parts of your campaign are making the phone ring.

Our advanced call tracking system means that we can account for every call that results from your pay per click campaign, deliver full call recordings and detailed analysis.

Don’t spend money on generating phone calls with your pay per click campaign without tracking the results.

Remarketing

Retargeting (or remarketing as it is often called), is one of the most powerful ways to boost your PPC campaigns to make them more effective. By showing targeted, appropriate ads to your hottest prospects in the weeks and months that follow their visit to your website we can entice them back to your website to make their enquiry or complete their purchase.

Landing Page Development

Successful pay per click campaigns are about a lot more than ad clicks.  The landing page on your website that a visitor sees when they click your ads is just as, if not more important.  A well designed landing page can double or triple the return on your ad spend.  That’s why when our client campaigns demand it, we can design high converting, compelling landing pages that work hand in hand with your pay per click campaign.

Mobile Strategy

Mobile devices form an essential and increasingly significant part of any paid search campaign.  We will target computers, tablets and mobile devices.  We will utilize mobile bid adjustments to fully optimize mobile traffic.

Reporting

We will provide a monthly summary campaign report for you to monitor progress.  In addition we will have regular progress calls at least once a month or more as needed.

Google Adwords PPC Management Pricing:

(All prices include one call tracking number, management and reporting)

 We do not publish our prices online as many factors can effect the pricing.  However our pricing is generally set up based on your ad spend. If your ad spend is The higher your ad spend the higher your management fee but the lower the percentage of ad spend you are charged.  The threshold for each price point is as follows:

  • Ad budget up to $500

  • Ad budget up to $1,000

  • Ad budget up to $2,500

  • Ad budget up to $5,000

  • Ad budget up to $10,000

  • Ad budget up to $20,000

  • Ad budget above $20,000

*Management fee does not include your ad spend, which is paid directly to Google

Landing Pages

Having high quality landing pages that are built specifically with conversion in mind is essential.  You can create an amazing PPC ad that gets people clicking like crazy but if the page they go to is not optimized for conversion then all those clicks are meaningless.

Our fees for Landing Page creation are broken into 4 categories

Master Page Creation – This is the first unique page that is created and has the greatest cost.

Variant Page Creation – These pages follow the format and look of the Master page but vary in content.  These pages are generally half the cost of the Master page.

Basic Management – You will pay a basic management fee for each domain that is used.

Basic Maintenance – The first 5 pages we create for you are included and you will pay no maintenance fee, as long as you are not looking for constant updates.  You will be charged a small fee for each of the next subsequent 5 pages.

Please contact us for more information anytime!

Our approach

We have a simple but effective approach to pay-per click management.  Take the best practices we have proven, implement them thoroughly, revalidate all assumptions continually, and optimize diligently.  Commit time every week to developing our skills, discovering the latest changes and the opportunities they bring our clients.  Invest continually in custom made account management tools to ensure we deliver the best service possible.

We value our experience and skills though they take second place to proven data and proven results.  The numbers do not lie.

On top of how we actually manage your account is the level of communication and care we provide to each client.  Many companies communicate until they get your check and then good luck.  We take our customer service so serious that our CEO is the point of contact for every account to assure that every client receives the absolute best service!

Organized for Success

Your PPC Management Team have a collective experience of over 600 campaigns and ad budgets ranging from $250 per month to $1m per month, in just about every industry you can imagine.  Today we manage over $600k per month in client ad spend.

We have built an operational structure that allows us to fully leverage this experience to your advantage.

Head of Account Performance – responsible for overall Account strategy and performance.  Determines our internal operating processes, campaign targets and develops “big data” analysis models to leverage our vast campaign data sets to your advantage.

Category Leaders – responsible for each campaign within their areas of specialism.  Determining strategy at an account level, implementing optimization plans and using in depth sector knowledge to maximize the performance of all accounts in their responsibility.

Category Analysts – the daily routine work involved with account management is the responsibility of the Campaign Analysts.  Their role is to ensure that the account strategy is fully implemented and our operating processes followed throughout so that we deliver the best return in the shortest possible time.

The team (of currently 10 and growing) is led by Kelly Wagner.  With a career starting out in small agencies working on local campaigns, Kelly was hand picked to join a large international team where she graduated to running $1m monthly campaigns for a major retail brand.

We were fortunate enough to get Kelly to join and lead our growing team this summer to great effect.

 Please Contact Us For More Information And Pricing Details

Bob@marketingwithpotential.com

1.508.207.5042