Don’t forget to fill out our form so you can get your FREE PPC AUDIT!!!
(Form is below and remember our audits are done by real human beings who know PPC, in order to get you the most useful information)
Pay Per Click or PPC, as it is often called, is one of the most popular forms of online marketing used today. This is why it is so important to be sure you are choosing a company that really knows what they are doing. We run into clients all the time that have spent immense amounts of money with amateurs disguising themselves as professionals or sales professionals who know nothing about PPC, only to be left with less money in the bank and very few prospects to show for it. I’ve had to convince just about every new client that we are different and lucky for them they listened and are getting results like never before. Take an attorney from NYC, who had worked with two previous PPC managers and both couldn’t get him results. He was skeptical but I finally got him on board. New York City is one of the most competitive cities and lawyer/attorney is one of the most competitive niches out there. However, we were able to get him such good results that within 6 months he had doubled his ad spend. There is no team out there that can compete with us!
Potential Marketing PPC Management
It’s all about your goals. Whether you want more calls, form completions or sales, we will work closely with you to design and deliver the right approach. Our team of certified professionals will ensure that we continue to improve your campaign performance, day after day, week after week, month after month.
Every account we manage:
Gets regular hands on optimization – we NEVER set and forget your campaigns
Is stringently tested using advanced statistical analysis
Has remarketing campaigns (which you need to know about) as standard – because they work
We will offer you a free audit of your present Google Adwords campaign. This is a real audit, conducted by actual humans. I only say this because many companies will offer an audit but it is computer generated and therefore much less valuable. This audit will allow us to give you the best information in terms of where we can save wasted spend and how we can improve your account. This is always the first step!
All ad copy is continually tested with 2 ads being run simultaneously for any given keyword and relevant to every keyword searched. We will continually test ad copy for a number of the areas including those listed below:
Call to action
Emotional content vs factual
We will focus on optimizing the keywords in the existing account. We will implement a proper negative keyword strategy, add relevant long tail keywords and pause very broad keywords. This will allow us to focus on driving only the most relevant traffic to your website.
Based on keyword research, average CPC and traffic analysis we will provide you with a picture of your search impression share and give you a picture of how much room there is to increase your budget, if desired.
Phone calls from prospects are often a primary goal for a pay per click campaign. If you are paying for ads to generate calls then it’s essential that you know how many calls you are getting and which parts of your campaign are making the phone ring.
Our advanced call tracking system means that we can account for every call that results from your pay per click campaign, deliver full call recordings and detailed analysis.
Don’t spend money on generating phone calls with your pay per click campaign without tracking the results.
Retargeting (or remarketing as it is often called), is one of the most powerful ways to boost your PPC campaigns to make them more effective. By showing targeted, appropriate ads to your hottest prospects in the weeks and months that follow their visit to your website we can entice them back to your website to make their enquiry or complete their purchase.
Landing Page Development
Successful pay per click campaigns are about a lot more than ad clicks. The landing page on your website that a visitor sees when they click your ads is just as, if not more important. A well designed landing page can double or triple the return on your ad spend. That’s why when our client campaigns demand it, we can design high converting, compelling landing pages that work hand in hand with your pay per click campaign.
Mobile devices form an essential and increasingly significant part of any paid search campaign. We will target computers, tablets and mobile devices. We will utilize mobile bid adjustments to fully optimize mobile traffic.
We will provide a monthly summary campaign report for you to monitor progress. In addition we will have regular progress calls at least once a month or more as needed.
Google Adwords PPC Management Pricing:
(All prices include one call tracking number, management and reporting)
We do not publish our prices online as many factors can effect the pricing. However our pricing is generally set up based on your ad spend. If your ad spend is The higher your ad spend the higher your management fee but the lower the percentage of ad spend you are charged. The threshold for each price point is as follows:
Ad budget up to $500
Ad budget up to $1,000
Ad budget up to $2,500
Ad budget up to $5,000
Ad budget up to $10,000
Ad budget up to $20,000
Ad budget above $20,000