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seoSearch Engine

Optimization

 

Did you know that SEO increases

traffic, leads and Sales?

 

            SEO = More Website Visitors

                                  More Traffic = More Leads

                                                                More Leads= More Sales

 

What is SEO?

Search engine optimization is the process of improving the ranking of your web pages on search engines’ organic or unpaid search results pages (such as on Google, Yahoo and Bing) for search queries related to your business, brand, product or service.

Since Google is the leading search engine with 67% market share, an effective SEO demands a deep understanding of its intricate algorithms and ranking factors. These are continuously developing to display the most relevant search results to users. As the leading search engine, it is critical to align with Google’s best practices and this also means exceeding the standards of Bing and Yahoo.

 

Why Does Ranking Matter?

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Improve visibility & rankings, increase traffic, leads & sales

 

 

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Common Terms:

SERP           =        search engine results page

Rank            =        the position your web page displayed on SERPs

Impressions  =        the number of times your web page appear on SERPs to users for related search queries

Visits            =        when users land on your web page after they click on a search result because they find it relevant

CTR             =        click through rate = clicks divided by impressions

Conversion   =        desired action fulfilled by your visitor (may be sign-ups to a newsletter or an online purchase)

 

SEO performed properly results in higher rankings for your website on relevant searches with the ultimate goal of achieving the number 1 position on the first page of Google. The higher your site is ranked on search engine results pages, the higher the click through rate (CTR), which results in a greater number of visits to your site. Click through rate is the number of times people click on the search engine results to go to your site over the number of times your site appears to them (impressions) on search results.

SEO involves the application of thorough guidelines and proficient techniques in the design, architecture, coding, content, promotion, linking, localization, personalization and socialization of your website.

In a nutshell, if you are selling car accessories, such as steering wheels, and we have identified “car steering wheels for sale” as a good target keyword or keyword phrase for you, then your web pages should start ranking high on search engines when people type in “car steering wheels for sale” as a search query (or some close variations of it).

Why Do You Need SEO?

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Doing SEO means increasing free targeted traffic or visitors to your website as opposed to getting instant, but paid, traffic through search engine advertising.  Having a website is not enough. SEO means letting people and search engines know that your website exists.  It is worth repeating that:

                                         SEO will give you high visibility on search engines thus giving you

                                          more traffic to your website and a higher chance of getting leads,

                                                          conversions and sales for your business.

 

SEO ranks highest, with growing importance as a source of leads for businesses.

 

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Our SEO Superglue Strategy

The SEO Superglue Strategy was developed by our SEO marketing team leader, Chris Hunter. Chris has been ranking websites since 1998. This strategy has helped companies dominate complete markets.

At a high level, the SEO Superglue Strategy includes exactly what Google wants – high quality content and high quality backlinks. The SEO Superglue Strategy is comprised of five things:

1.            Landing Pages

2.            Blog Posts

3.            Social Media Backlinks

4.            Superglue Network Backlinks

5.            Buffer Backlinks

As we move forward, Google remains our targeted search engine since Google comprises almost 80% of the search engine market. We have also found that Yahoo and Bing rankings will follow along later.

Definitions

Landing Pages

Landing Pages are pages that target keyword and keyword sets. Each page Marketing Heroes sets up typically has a lead generation form, call tracking number, benefit driven headlines, sales copy, images and possibly videos if provided. These are your sales pages and are intended to convert casual visitors into leads.

Blog Posts

Since content is such an important part of getting the Google search engine spiders to the website, we use WordPress blogs to post custom created content to the website. The blog posts comprises mainly of education material that is written primarily for your target audience. Each post links to several landing pages to create a funnel of links to help provide authority to them. This process when repeated over and over again helped drive the landing pages to the top of the search engines.

Social Media Backlinks

Social Media Backlinks are backlinks built on several social media networks that link back to your website. It’s important in any SEO strategy to include the social signals that Google is looking for. We typically set up the top four accounts (Facebook, Twitter, LinkedIn, Google+) as well as 20 other accounts on behalf of our clients and set up systems that will post from those accounts to your website. We also build links each month from social accounts that we own and maintain as well to help build the social signals that Google wants.

Superglue Backlinks

Our Superglue network is a network of websites that we own and curate each and every month with the same strategies as we do for our clients’ websites. The websites are privately owned and are all high-powered to help provide high powered links to our clients’ website.

Buffer Backlinks

Buffer backlinks are links that help to buffer the Superglue backlink strategy above from our client’s competition. People like us have tools to help determine what any website’s backlink strategy is. We added the Buffer Backlinks to help keep the competition from easily determining our strategy. Ninety eight percent of the links we build each month are Buffer Backlinks and two percent are Superglue Backlinks. This offers a level of protection from the competition being able to simply “out do” us in building backlinks.

Monthly Reports

Each month, usually in the first week of the month, we compile reports that include amount of leads generated via email and phone calls as well as keyword ranking and list of activities completed on our clients behalf.

Overview of SEO Packages: (volume discounts available for multiple locations)

Local

Starter
(Most Popular)

Essentials

Professional

Monthly Fee

Call

Call

Call

Call

Setup Fee

Call

Call

Call

Call

Competition Level

Lowest

Low

Medium

High

Blog Articles (Setup)

5

5

10

20

Blog Articles (Quarterly)

0

6

12

24

Superglue Links

5

10

20

40

Buffer Links

250

500

1,000

2,000

Social Links

200

400

800

1,600

Landing Pages (per year)

200

400

800

1,600

Keywords (per year)

200

400

800

1,600

What’s The Next Step?

Call or E-mail Us To Schedule An Appointment!

1.508.207.5042     –     Bob@marketingwithpotential.com

As we have shown you, the data and trends suggest that employing SEO will benefit your business in terms of visibility on search engines, improved rankings, increased traffic, quality leads, and ultimately, sales.

We are constantly engaged in the research and analysis of market trends and technologies to develop SEO strategies and tactics to provide you with exceptional services. These services are geared to provide you with an excellent ROI.

Right now astute businesses are reaping the rewards of long term SEO and you too can join the club of business owners whose websites are on the first page of Google. Aside from new direct business, you can also gain more business connections to grow your network, as well as generate referrals for your products and services.

Given the facts, the best time to do SEO or to ramp up SEO for your business is right now. Catch up with your competition, or keep them at bay and grow your business to new heights. We are here to help you make that happen.

Call or E-mail Us To Schedule An Appointment!

1.508.207.5042     –     Bob@marketingwithpotential.com